Sobering. Will our “information bubbles” tear the USA apart?

“In this post-mass-media era, sowing division is far easier than creating unity, giving an advantage to politicians who seek to win by creating scapegoats and enemies. Targeted advertising makes it much easier to splice and dice the electorate, and it isn’t hard to create misunderstandings between groups who no longer speak to each other. For all those reasons, the odds are that whoever is the ultimate victor, the 2020 campaign will leave America even more bitterly divided than it is today, and that will go on being a problem in the future.”